Oh Snap! Social Media, Snapchat and the Need for Platform-Specific Marketing Strategies

By | Socially Aware Blog | March 2, 2015
Oh Snap! Social Media, Snapchat and the Need for Platform-Specific Marketing Strategies

One of the fascinating things about social media is that, from a marketing standpoint, each social media platform offers its own unique set of features and opportunities; as a result, a marketing strategy that proves successful on one platform is likely to be a flop when applied to another platform. Each platform requires a marketing strategy tailored to the particular strengths of that platform.

More Cyber Criminals Targeting Your Identity, Including Bad Guys in China!

More Cyber Criminals Targeting Your Identity, Including Bad Guys in China!

According to a recent report groups in “China continue to target Western interests, but there has been a shift in focus from the theft of intellectual property to identity information” according to BusinessInsurance.com which drew these conclusions from a February 23, 2015 recent HP report entitled “HP Security Research, Cyber Risk Report 2015” which also stated.