Last week, Pinterest added promotions guidelines to their Acceptable Use Policy. According to a post announcing the change, Pinterest will no longer allow promotions that…
Pinterest’s Accounts and Terms of Service for Businesses and Their Potential Impact On Sweepstakes, Contests, and Other Promotions
On November 14, 2012, Pinterest, Inc. revamped the Terms of Service (“Terms”) for Pinterest.com (“Pinterest”) and created new business only accounts (“Business Accounts”) to be governed by the site’s new Business Terms of Service (“Business Terms”).
Pinterest is one of the world’s most visited sites, arising interest in and attracting both individual and business users. As of December 2011, Pinterest entered the top 10 social networks in terms of hitwise data, with 11 million visits per week. Today, it closely rivals both Twitter and Facebook in popularity.
Earlier this spring, I discussed copyright liability for Pinterest users, anticipating that the debate would continue into the summer. But concerns over pinning copyrighted material has petered out faster than the public’s interest in Tom Cruise, and after attending a fantastic Social Media and Law panel discussion on Tuesday, I’m wondering if everyone has come to the same conclusion: no company is ever going to bring a copyright infringement suit against a Pinterest user.
Pinterest is 2012′s “most talked-about” social media platform and one of the fastest-growing standalone websites in history. By tapping into the enthusiasm for gathering and presenting images that have been pulled from across the web, Pinterest has created a powerful content sharing platform - and has provoked strong objections from copyright owners.
First, there was copyright. Then, there was Pinterest. And now, there is drama. The words “copyright infringement” and “Pinterest” have been thrown around a lot recently, mainly due to the blog post of one photographer/lawyer, Kirsten Kowalski. Kirsten recently blogged about her decision to break up with Pinterest aka delete her inspiration boards, and in addition to receiving what I’m sure are record hits on her personal site (genius), she has also initiated the conversation surrounding potential copyright liability for Pinterest users. And I’m happy to chime in. So was Aaron Keller yesterday.
Art, design and all that is valuable in this area has always been an interest of Capsule’s. We are in what some call the “graphic arts” business and while we never use that phrase, our appreciation for art is always present. In the last couple of weeks there have been a few events converging which bring up some interesting issues. Here’s the first, the photo libraries have autobots which go out into the digital world to identify photos which are being used without permission or are beyond their term of rights.
I am getting to know Pinterest. And it’s definitely a drag queen. If you create categories for people to organize their life, their interests, and their dreams into, they will do one of two things. They will only include those items that fit within the categories and leave the rest out or they will force the square pegs of their actual lives into the round holes provided for them to store their stuff.
Let’s just start out with the obvious. Pinterest is incredibly girly. There’s the first good reason to avoid this hot new social networking site. Everything I avoid on Facebook is there. Cats, cats and more cats. Cats in clothes. Videos of cats stalking throw pillows, attacking beams of light and tying themselves up in brightly colored string.
Pinterest, a play on words of “pin” and “interest,” is a virtual, online “pin board,” where user’s can organize and share things they find on the web. While Pinterest is attracting a loyal community of social media users, the site is also the source of some concern for those same users and owners of intellectual property.