Hashtag Promotions Could Spell #trouble for Companies Conducting Online Contests

By | Technology Law Source | April 12, 2014
Hashtag Promotions Could Spell #trouble for Companies Conducting Online Contests

The Federal Trade Commission’s Division of Advertising Practices has recently finalized its investigation into a Cole Haan’s “Wandering Shoe” contest wherein contestants could enter the contest by creating Pinterest boards titled “Wandering Sole” and including five shoe images from Cole Haan’s Wander Sole Pinterest Board as well as five images of contestants’ “favorite places to wander.”

#Sweepstakes and #Contest #Entries On Pinterest Are Endorsements, Says FTC; Implications Beyond Pinterest

By | InfoLawGroup | April 8, 2014
#Sweepstakes and #Contest #Entries On Pinterest Are Endorsements, Says FTC; Implications Beyond Pinterest

The Federal Trade Commission (“FTC”) recently investigated Cole Haan, Inc. to determine whether a contest that it conducted on https://www.pinterest.com violated Section 5 of the FTC Act, which, in part, requires the disclosure of a material connection between a marketer and an endorser when their relationship is not otherwise apparent from the context of the endorsement.

FTC Says That Sponsors of Pinterest Contests Should Require Users to Post Pins with Hashtags Warning When Pins Are Posted for a Prize

By | IP Intelligence Report | April 7, 2014

In a March 20, 2014 closing letter sent to fashion company Cole Haan, the FTC warned that use of the hashtag #WanderingSole in conjunction with a recent Pinterest contest did not adequately communicate the “material connection” between Pinterest contestants and Cole Haan and violates Section 5 of the FTC Act.

FTC Says Sponsors of Pinterest Contests Should Require Users to Post Pins with Hashtags Warning When Pins Are Posted for a Prize

By | Data Privacy Monitor | April 3, 2014
FTC Says Sponsors of Pinterest Contests Should Require Users to Post Pins with Hashtags Warning When Pins Are Posted for a Prize

In a March 20, 2014 closing letter sent to fashion company Cole Haan, the FTC warned that use of the hashtag #WanderingSole in conjunction with a recent Pinterest contest did not adequately communicate the “material connection” between Pinterest contestants and Cole Haan and violates Section 5 of the FTC Act.

FTC Cole Haan Closing Letter: Encouraging Pinterest “Pins” In a Contest Can Trigger Endorsement Guidelines

By | Inside Privacy | April 1, 2014

In a closing letter declining to bring enforcement action against shoemaker Cole Haan, FTC staff stated that it believes “Pins” on Pinterest featuring a company’s products can constitute an endorsement of those products, and that if the pins are incentivized by the opportunity to win a significant prize in a contest, contestants should be instructed to label their pins appropriately.