From Art Gallery to Billboard – the Game-Changing Presence of Promoted Pins On Pinterest

From Art Gallery to Billboard – the Game-Changing Presence of Promoted Pins On Pinterest

Pinterest®, since it first appeared on the scene in 2010, has been the darling of crafty do-it-yourselfers (DIYs), ambitious brides-to-be, fitness aficionados, Pinterest has consistently presented itself as a tool that could be used by consumers for a natural, authentic experience, giving users full artistic and creative reign as they pinned images and designed boards. 

Hashtag Promotions Could Spell #trouble for Companies Conducting Online Contests

By | Technology Law Source | April 12, 2014
Hashtag Promotions Could Spell #trouble for Companies Conducting Online Contests

The Federal Trade Commission’s Division of Advertising Practices has recently finalized its investigation into a Cole Haan’s “Wandering Shoe” contest wherein contestants could enter the contest by creating Pinterest boards titled “Wandering Sole” and including five shoe images from Cole Haan’s Wander Sole Pinterest Board as well as five images of contestants’ “favorite places to wander.”

#Sweepstakes and #Contest #Entries On Pinterest Are Endorsements, Says FTC; Implications Beyond Pinterest

By | InfoLawGroup | April 8, 2014
#Sweepstakes and #Contest #Entries On Pinterest Are Endorsements, Says FTC; Implications Beyond Pinterest

The Federal Trade Commission (“FTC”) recently investigated Cole Haan, Inc. to determine whether a contest that it conducted on https://www.pinterest.com violated Section 5 of the FTC Act, which, in part, requires the disclosure of a material connection between a marketer and an endorser when their relationship is not otherwise apparent from the context of the endorsement.

FTC Says That Sponsors of Pinterest Contests Should Require Users to Post Pins with Hashtags Warning When Pins Are Posted for a Prize

By | IP Intelligence Report | April 7, 2014

In a March 20, 2014 closing letter sent to fashion company Cole Haan, the FTC warned that use of the hashtag #WanderingSole in conjunction with a recent Pinterest contest did not adequately communicate the “material connection” between Pinterest contestants and Cole Haan and violates Section 5 of the FTC Act.