As you can tell, there is not an “I” in technology. But in speaking at the LMA-LA Continuing Marketing Technology Conference, Clients First Consulting President Chris Fritsch says there needs to be one, that being a focus on the end results and actually improving the lives of those who are working with the technology. She explains in speaking with LXBN TV.
When you really break it all down, a legal marketer’s goal is simple: it’s to facilitate the success of the law firm and its lawyers. Now, there are many routes and tactics involved in trying to do this of course, but that’s the primary objective.
If a law firm marketing endeavor fails to work out, the lawyers and other members of management will almost surely fault the marketers. But the fact is, a lot of times, the success of programs and campaigns depends on everyone at the firm buying in—and that doesn’t always happen.
You’re listening, but you’re not really. You’re listening in the sense that you’re waiting for your turn to speak, and thinking about what you’re going to say. This is bad.
Relationships are crucial in so many aspects of life—but especially in business, and in the legal world. To build those relationships, it takes a sense of connectivity, and a focus on creating it.
In everyday working life, it can be exceedingly difficult to step outside of the everyday grind and stay inspired in keeping an eye on grander goals. It can be even more difficult for younger professionals, as they get used to the working world and may be assigned even more menial tasks.
In speaking with LXBN TV in advance of the 2014 LMA-LA Continuing Marketing Education Conference, Maggie Watkins of Bradley Arant Boult Cummings shares her own personal and powerful story in explaining why legal marketers must be be part of a very resilient bunch.
As hard as legal marketers work to create certain programs and provide certain tools, their ultimate success is out of their hands—whether or not lawyers buy-in will determine whether something works or not.
Whenever I’m given the opportunity to give lawyers advice on blogging, I stress one thing above all else: just have fun. With Porter Wright‘s revamped Antitrust Law Source, it appears they’re doing exactly that as they take a stab at using podcasts to keep readers apprised of the latest developments in the area. As the blog’s editor, Jay Levine explains on LXBN TV, it also gives them a chance to show their personality.
In the legal world, we know the gap between lawyers and marketers is often one flush with skepticism. But when it comes to overcoming proving that value add and managing expectations, it’s all about having an open dialogue.