Data breaches, almost more than any other legal arena, have become a breeding ground for class action lawsuits. So in the wake of the Heartbleed bug, companies are more wary than ever of legal liability from data breaches caused by the bug.
There’s boung to be a good deal of gray area with any new piece piece of legislation. No matter how clearly defined things seem to be, sometimes it takes some litigation to figure everything out. The same holds true with the Texas Uniform Trade Secrets Act, which was enacted in September of last year.
Technology enables companies of all types—law firms included—to work what can affectionately be described as “black magic.” “So what’s behind this?” “Oh, some new technology.” But while, in some places, technology’s impact is hidden, in others it’s obvious: and that’s the case—at times‚with technology and the law, where data has helped lawyers provide better client service to the clients they have and make better pitches to the clients they don’t.
In a video that’s a bit different than what we did with the rest of our coverage of the 2014 Legal Marketing Association Annual Conference, we turned this interview over completely to our guests. Panelists Michael Hertz of White & Case and Deborah Grabein of Andrews Kurth recap discuss whether or not top-level executives can lead the way in making law firms more social.
The key to nullifying about any concern is to proactively put a plan in place that dramatically decreases its chances with happening. That is especially true when it comes to social media for lawyers and law firms. In speaking with LXBN TV at the 2014 Legal Marketing Association Annual Conference, Randall Craig of 108 Ideaspace explains how law firms can nullify concerns over risks and time commitment.
Whether you’re selling legal services or Girl Scout Cookies, relationships are an invaluable part of bringing in money. In speaking with LXBN TV at the 2014 Legal Marketing Association’s Annual Conference, Frank Ellis of Silverback Advisors explains how something called ‘account centricity’ can help law firms better serve their clients.
In speaking with LXBN TV at the 2014 Legal Marketing Association’s Annual Conference, Jacqueline Madarang of Bradley Arant Boult Cummings explains how she sues social media to build her personal brand—both in day-to-day life, and specifically with this event.
Steptoe & Johnson does things the right way—that’s what I’ve told countless people who ask me who does blogging right. The firm, with its superb Steptoe Cyberblog, frees its top privacy lawyers—a team that’s at the very forefront of the industry—to share passionate opinions, both on the blog, and on their excellent podcast.
This might be a little blunt, but it’s worth saying: the world of legal marketing can, at times, feel a bit like an echo chamber. So in an industry where the same ideas circulate around from place to place, person to person, it’s good that to see more and more seasoned marketing professionals migrate from other industries into legal.
Lorraine Sullivan, director of marketing at Farrell Fritz, discusses how the firm has been using social media to bump its marketing efforts in the past few years. Blogging, in particular, has helped some of the firm’s younger lawyers establish their expertise in more niche parts of the industry.