Just a few days ago, there were only a few people within the legal marketing industry focused on pricing. And now, here in 2014, we’re seeing pricing as the core tenancy of a conference—the LMA’s P3 Conference, of course—that draws hundreds of people. It isn’t just pricing either, as process improvement and legal project management, have brought out the crowds as well.
LXBN TV: Why Pricing, Process and Project Management Strategies Must Be Fully Integrated for Law Firms
The disciplines discussed at the P3 Conference—discussing pricing, project management, and practice innovation— are still relatively new to the legal industry. But still, during a panel there, led by LMA President Tim Corcoran, it became abundantly clear that disciplines are most effective when fully integrated into a law firm’s overall business strategy.
It always make sense to pay close attention to what the your customer really wants. In an increasingly-competitive legal market, some lawyers and law firms are learning this the hard way.
The billable hour is dead. Well, if not dead, it’s certainly dying. Buyers of legal services, more and more, want predictability with regards to billing. The billable hour doesn’t really afford for that—so law firms are having to turn to alternative fee arrangements.
LXBN TV: How Legal Marketers Can Help Lawyers Implement Alternative Pricing and Legal Project Management
Legal marketers are only here to help—and sometimes it isn’t the easiest thing the world to, dealing with lawyers that is. Things become even more difficult when you’re trying to change up how things have been done for decades.
Regardless of what industry you’re working in, you’ve likely seen an uptick in the desire for clear performance metrics. But sometimes, the challenge isn’t in setting impressive metrics, but identifying the right metrics to measure success by.
LXBN is providing coverage this week of the LMA P3 Conference, which brings togethers the best minds in the industry when it comes to project management, pricing and process improvement. To get things started, we begin with an interview with Betsi Roach, Executive Director of the Legal Marketing Association. She gives us a look ahead to this event, and what the LMA has in store next.
China is actively spying on American companies. This isn’t new. But recent charges by the Department of Justice against five members of China’s People’s Liberation Army mark the first time the United States has formally charged foreign military officials with cyber espionage.
Can local government step in and ban legalized marijuana in states where voters have already approved the practice? Well, that’s what we’re going to find out with a lawsuit filed against the city of Wenatchee, WA. It’s a fascinating and potentially landmark lawsuit at the intersection of municipal, state and federal law.
LXBN TV: Pennsylvania Joins the List of States with Same-Sex Marriage As Judge Strikes Down State Ban
With a recent ruling by a federal judge in Pennsylvania, the Keystone State has become the 18th to legalize same-sex marriage. In case, U.S. District Court Judge John E. Jones III struck down the states existing ban on same-sex marriage—and the impact of the ruling was immediate.