When Content Pilot CEO and Strategy Architect CEO Deborah McMurray revealed at the Legal Marketing Technology Conference West that the vast majority of websites from the country’s largest law firms were subpar, a member of the audience was incredulous. With all the resources in the world—or at least considerably more than their smaller counterparts—how could they all fall short with their sites? In speaking with LXBN TV, McMurray lays out a few of the reasons.
LinkedIn, obviously, has many different functions. You can go there to find out information about an individual’s past career history, you can add connections, you can join groups, you cab find news, what-have-you. But instead of always going to LinkedIn to get something, lawyers should try using LinkedIn to give something to their network—say, checking the job opportunities section for a role someone you know might be interested in.
When it comes to competitive intelligence, gathering all the appropriate information is only half the battle. Once you have the intelligence, you have to sort it and present it in an impactful manner. Joining LXBN TV at the 2013 Legal Marketing Technology Conference West, Debra Baker of Legal Vertical Strategies explains the IRAC model for presenting competitive intelligence.
When you hear about pro bono work, it’s often coming from a plaintiffs’ lawyer, standing up for a wrong or injured individual who couldn’t afford legal representation. But, really, it’s lawyers of all types who do impactful pro bono work, as my guest on LXBN TV explains. That guest, joining me as part of National Pro Bono Week, is Pro Bono Net‘s Adam Friedl. This week, Pro Bono Net’s blog, Connecting Justice Communities, has been publishing a series of guest post by lawyers on their pro bono work.
More than three years and a trade later, star NFL cornerback has succeeded in trademarking a phrase that was once so popular, but you rarely hear anymore: “Revis Island.” But while Revis’s quest to obtain the mark was a lengthy process, it wasn’t ultimately a poor route to his ultimate objective. Joining LXBN TV from New York to explain why Revis took so long for him to earn the rights to this mark, and what athletes should do in situations like this is Sullivan & Worcester attorney Natalie Lederman—author on the firm’s blog, Trending Trademarks.