Lindsay Gotwald, director of communications of Faegre Baker Daniels, covers the basics on what lawyers need to have on their LinkedIn profiles so it truly represents their careers and professional selves.
Mark Sage, senior vice president of business development at Relationship Science, discusses how important building face-to-face relationships are to lawyers for client referrals when sending an email is usually much easier.
Teresa Martin, owner of Flip Cat, explains that young lawyers should consider their business future, even if they’re at the start of their careers. Taking an entrepreneurial approach to client services not only looks good for them, but also the firm and partners, said Martin.
Darryl Cross, vice president of performance development at LexisNexis, sits down with LXBN TV to explain that a law firm’s client relationship management system should be more than just a dusty library of names and emails. On the small scale, it can be turned into a relationship builder and referral network.
Eric Fletcher, marketing strategist and writer of Marketing Brain Fodder, explains COPE – his acronym that describes how marketers can get the most out of the digital content. Part of his strategy is listening and following other people’s content to take online relationships offline.
Every year, Greentarget releases a fascinating study on general counsels’ use of and engagement with social media. It gives unparalleled insight into what legal services buyers think of all of the marketers’ tactics. But this year, they did something different as they turned the study inward on the industry. What’d they find out? Legal marketers don’t have a strategy when it comes to social and content marketing.