As hard as legal marketers work to create certain programs and provide certain tools, their ultimate success is out of their hands—whether or not lawyers buy-in will determine whether something works or not.
Whenever I’m given the opportunity to give lawyers advice on blogging, I stress one thing above all else: just have fun. With Porter Wright‘s revamped Antitrust Law Source, it appears they’re doing exactly that as they take a stab at using podcasts to keep readers apprised of the latest developments in the area. As the blog’s editor, Jay Levine explains on LXBN TV, it also gives them a chance to show their personality.
In the legal world, we know the gap between lawyers and marketers is often one flush with skepticism. But when it comes to overcoming proving that value add and managing expectations, it’s all about having an open dialogue.
Law firms are always looking for new pieces of technology that could make their job easier. But in considering which tools and products to use, one group is sometimes forgotten—in the end, it’s really all about what makes the client’s life easier.
Lawyers are prone to risk aversion—so it makes sense they often afford talking about clients on social media. The thing is, rewards are there, and there’s actually a way around the risk. In speaking with LXBN TV for the 2014 Legal Marketing Technology Conference West, JD Supra‘s Adrian Lurssen explains how.
Ultimately, one of the key tasks of a lead marketer at a law firm is really setting the tone for relations between the legal side of a law firm, and the business side of a law firm. In speaking with LXBN TV for the 2014 Legal Marketing Technology Conference West, Wicker Park Group‘s Tara Weintritt explains a few best practices.
Law firm websites aren’t going away—at least not anytime soon. But they might be seeing an evolution unlike any we’ve seen before. That’s according to Robert Algeri of Great Jakes Marketing Company, who spoke with LXBN TV in advance of the 2014 Legal Marketing Technology Conference West.
Everyone wants to be told they’re doing a good job—and it helps if they’re being told where everyone else can hear it. In speaking with LXBN TV for the 2014 Legal Marketing Technology Conference West, JD Supra‘s Adrian Lurssen explains how law firms can use something called “lethal generosity” to build better relationships with clients.
Blogs, Twitter, Facebook, LinkedIn, email—which is best? Law firms are always so focused on the delivery method, and what works best.
Big data is everywhere nowadays. At least, everyone is talking about it—especially the potential. As Debra Baker of law Leaders Lab explains in speaking to LXBN TV in advance of the 2014 Legal Marketing Technology Conference West, big data could play a very big role in legal client development in the future.