Steptoe & Johnson does things the right way—that’s what I’ve told countless people who ask me who does blogging right. The firm, with its superb Steptoe Cyberblog, frees its top privacy lawyers—a team that’s at the very forefront of the industry—to share passionate opinions, both on the blog, and on their excellent podcast.
This might be a little blunt, but it’s worth saying: the world of legal marketing can, at times, feel a bit like an echo chamber. So in an industry where the same ideas circulate around from place to place, person to person, it’s good that to see more and more seasoned marketing professionals migrate from other industries into legal.
Lorraine Sullivan, director of marketing at Farrell Fritz, discusses how the firm has been using social media to bump its marketing efforts in the past few years. Blogging, in particular, has helped some of the firm’s younger lawyers establish their expertise in more niche parts of the industry.
Wendy Angel, marketing and public relations manager for Constangy Brooks & Smith, talks about the firm’s award-winning mobile app and how it’s a resource for current and prospective clients in employment law.
John McDougall, president of McDougall Interactive Marketing, joins LXBN TV to talk about how lawyers and the legal industry can expand their marketing efforts through writing and sharing content that matters to them.