It seems every day—or at least every week—there are new sanctions against Russia by the United States. With the conflict between Russia and the Ukraine showing no sign of a resolution anytime soon, and the sanctions likely continuing to expand, exporters need to be careful.
Trust me, I’ve seen it: law firms are very focused on the menial numbers when it comes to the success of their various web properties—Facebook “Likes,” raw visit totals, email subscribers. But as Chuck Murphy—CEO at Boston Interactive— explains in advance of the 2014 Legal Marketing Technology Conference West, there are better ways to measure success.
When it comes to law firm websites, the phrase “call to action” is bandied about quite a bit. When trying to get visitors to interact with them, law firms simply just cut to the chase and order them to do it. But as Chuck Murphy—CEO at Boston Interactive— explains in advance of the 2014 Legal Marketing Technology Conference West, there might be a better way to do this.
Trust me, I know: law firms love to measure their website statistics. Traffic is big, because if people are visiting the site, then they’ll call—right? Well, it isn’t really that clear. And that’s why there are better tools available than Google Analytics for measuring the success of a law firm website.
In today’s ever-changing legal world, there’s an increased demand for efficiency from law firms. And with that, there’s a need for the law firms to improve their processes. As Steven Petrie of Faegre Baker Daniels explains to LXBN in advance of the 2014 Legal Marketing Technology Conference West, technology plays a crucial role.
As you can tell, there is not an “I” in technology. But in speaking at the LMA-LA Continuing Marketing Technology Conference, Clients First Consulting President Chris Fritsch says there needs to be one, that being a focus on the end results and actually improving the lives of those who are working with the technology. She explains in speaking with LXBN TV.
When you really break it all down, a legal marketer’s goal is simple: it’s to facilitate the success of the law firm and its lawyers. Now, there are many routes and tactics involved in trying to do this of course, but that’s the primary objective.
If a law firm marketing endeavor fails to work out, the lawyers and other members of management will almost surely fault the marketers. But the fact is, a lot of times, the success of programs and campaigns depends on everyone at the firm buying in—and that doesn’t always happen.
You’re listening, but you’re not really. You’re listening in the sense that you’re waiting for your turn to speak, and thinking about what you’re going to say. This is bad.
Relationships are crucial in so many aspects of life—but especially in business, and in the legal world. To build those relationships, it takes a sense of connectivity, and a focus on creating it.