There’s no one-size-fits-all communication strategy for law firms, especially as younger lawyers enter the field. Gina Rubel, CEO of Furia Rubel Communication, gives a glimpse of her discussion at the LMA annual conference on the importance of legal marketers understanding emotional intelligence and the differences between generations of lawyers.
There’s no doubt: using social media can lead to meaningful professionally-beneficial relationships. But while you can get to know someone surprisingly well through tweets, Facebook statuses of LinkedIn updates—it’s good to have a real-world refresher with these people you talk to everyday. And for the legal marketing community, that’s exactly what the 2014 Legal Marketing Annual Conference provides.
Technology is constantly changing, and constantly pushing things forward—quite possibly, nothing more-so than the world of marketing. And, certainly, the world of legal marketing has seen as much change as any. But as much as some things change, others always stay the same—like the fact that getting good work as a lawyer will always be about relationships.
Those who don’t use social media regularly often times dismiss its potential. After all, it’s impossible to see it’s real-world effects, particularly with regards to relationship-building, if you’re not using. Well, what better time to start—to give it an honest try—than at a conference.
People can sometimes be quick judge—or even completely write off—those who they don’t understand. This frequently happens between groups of people of different generations. But the key here, as my guest on LXBN TV explains, is to identify key preferences and act accordingly.
Legal Marketing Association President Timothy Corcoran took the time to speak with us in advance of next week’s LMA Annual Conference. In our brief discussion, he gave us a bit of a preview of his opening remarks—on how the LMA stays current—and explained what he’s personally looking forward to with this year’s event.
To be fair, this isn’t a formal proposal—it was just a discussion draft that was issued by House Ways and Means Committee Chairman Dave Camp (R-Michigan). But that draft, of the Tax Reform Act of 2014, has accomplished its goal and certainly generated discussion.
Just next week, legal marketing minds will come together from across the country for the 2014 Legal Marketing Association Annual Conference. As part of LXBN’s coverage of this event, I had the opportunity to speak with LMA Executive Director Betsi Roach. She previews the event as she discusses speakers and sessions she’s most looking forward to.
Dewey LeBoeuf ended up in about the worst case scenario. Actually, no, definitely the worst case scenario. It’s hard to imagine things going any worst than people ending up in handcuffs. But there were steps along the way where Dewey could’ve done better, much better—and potentially saved themselves.
LXBN TV: Court’s Ruling On Takedown of Controversial Film Could Dramatically Shake Up Movie Distribution
The highly-controversial Innocence of Muslims film has caused much uproar throughout the world. When the film was released, it caused riots throughout the world—with the most notable incident being 2012 Benghazi attack. Some time as passed since then, but we’re seeing the lingering effects of the movie’s controversial nature as a ruling on its takedown from YouTube could have a major impact on movie distribution.