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LindaOrton

Why Video Works and How Storytelling Can Make It Better—Linda Orton

Posted on October 15, 2012 by Colin O'Keefe

It is no secret that video is unique in its ability to convey information—but why is that the case? Plain and simple, our brains process and code-to-memory visuals so much more easily then they do writing or other forms of content. Linda Orton—President and Founder of Vid4Pro and Intelligent Video Solutions—elaborates on that and explains how better storytelling can make the videos even more effective in our interview at the Legal Marketing Technology Conference West.  Full Story

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Dropbox is an Excellent Tool for Legal Collaboration, Google Alerts for Staying Up-to-Date—David Keller

Posted on October 15, 2012 by Colin O'Keefe

One session that’s always been a success at the Legal Marketing Technology Conference is the Next to Nothing Technology Shootout, where various experts offer their insight on cost-effective technology tools for lawyers. In our brief interview following that session, David Keller of Keller Business Development Advisory Group said that DropBox and Google Alerts are two excellent tools for lawyers—with the former being great for sending large files and collaboration while the latter is superb for staying current on specialized subjects.  Full Story

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Huge Opportunity Exists for Anyone Willing to Revolutionize the Law Firm Infrastructure—Hewlett Packard GC Gregg Melinson

Posted on October 15, 2012 by Colin O'Keefe

While everyone here is playing something close to the same client development game in the legal world, has anyone ever thought of changing the rules entirely? In our conversation at the Legal Marketing Technology Conference West, Hewlett Packard Deputy General Counsel Gregg Melinson said any firm willing to completely alter their infrastructure and change the way law firms operate stands to see some serious gain.  Full Story

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For Lawyers, How You Treat the Client is the Key Differentiator—Nat Slavin

Posted on October 14, 2012 by Colin O'Keefe

As is the case in almost any industry, great customer service can make all the difference—and poor customer service can do just the same, in a bad way. In our interview at the Legal Marketing Technology Conference, Nat Slavin of Wicker Park Group explains that “smart only gets you in the door” and how you treat clients is the key differentiator for lawyers.  Full Story

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Sorry Law Firms, General Counsel Don’t Really Care About the Rankings—Jason Romrell

Posted on October 14, 2012 by Colin O'Keefe

Law firms and the people they’re comprised of are—in case you didn’t know—very competitive. As a result, those law firm rankings are very important to them. Unfortunately, those who purchase their services don’t really look at them, explains Budget Van Lines President and Chief Legal Officer Jason Romrell. Full Story

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Lawyers Could Be Doing a Lot More with Linkedin, Especially When Combined with Offline Efforts—David Ackert

Posted on October 14, 2012 by Colin O'Keefe

What individuals often forget is that, in using social media for client development, it’s at its best when you combine it with offline measures as well. As Practice Boomers Founder David Ackert explains, lawyers aren’t doing nearly enough on LinkedIn, and if they combine efforts there with connecting offline, they could see a lot of success.  Full Story

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SheenikaShah

How Lawyers Can Use SlideShare, a Useful Cost-Effective Tool—Sheenika Shah

Posted on October 14, 2012 by Colin O'Keefe

For every expensive premium solution out there, it seems there’s almost always a cheap effective alternative if you look in the right place. As Knobbe Martens Website Business Development Coordinator Sheenika Shah explains, SlideShare is an excellent tool for lawyers looking to upload and share Powerpoint presentations and other documents.  Full Story

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Want More-Sharable Content? Write About “What Keeps Your Clients Up at Night”—Adrian Lurssen

Posted on October 14, 2012 by Colin O'Keefe

Nowadays, it’s almost more important to have content that’s more likely to be shared than content that’s relevant for search. The former though is a bit less formulaic—so what makes some pieces of content more likely to be shared than others? JD Supra‘s Adrian Lurssen says lawyers should write content that’s highly relevant to their clients concerns if they want it to be shared more. Full Story

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What to Consider When Transitioning to a More Virtual Law Practice—Yaacov Silberman

Posted on October 14, 2012 by Colin O'Keefe

When taking your traditional law practice and moving it towards more of a virtual one, you don’t want to get too far down the road before finding out a piece of technology won’t work for what you’re trying to do, says Yaacov Silberman of Rimon, PC. In our interview at the Legal Marketing Technology Conference West, he explains how firms need to find parallel solutions to existing tools and systems.  Full Story

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How Law Firms Can Quantify Tech Changes, Like a Website Upgrade—Rob Kahn

Posted on October 14, 2012 by Colin O'Keefe

Not every technology change comes with hard and fast metrics by which a firm can measure return on investment. But when they do include at least some—it’s good to examine those metrics and balance them against other objectives. In our brief interview at the Legal Marketing Technology Conference West, Fenwick & West Chief Marketing Officer Rob Kahn explains how he calculated ROI on his firm’s website upgrade.  Full Story

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