Discussing the Role of Marketers in Law Firm Mergers and Acquisitions

By | LXBN | April 15, 2015
LXBN TV

Merging two law firms cannot be easy. Not only is there the difficult of blending teams of lawyers that can extend up into the hundreds, there’s the technology side of things to figure out, and lots of messaging to mesh together. Then again, these mergers are done for a reason—and it’s key for legal marketers to prepare for and capitalize on those. 

LXBN TV: Cross-Device Tracking Grows More and More Prevalent, and the FTC Takes a Look

By | LXBN | April 3, 2015
LXBN TV

We live in a multi-device world. From mobile devices to laptops and now even to watches, people are consuming content and using apps in all kinds of ways—and its difficult for the people who make and produce them to keep up. So, as expected you see more apps and devices cross users across these multiple devices and, though they aren’t taking action yet, the Federal Trade Commission has noticed.