Getting lawyers to do anything that isn’t billing hours isn’t always easy—even if it’s the type of thing that itself leads to billing hours. This is especially true when it comes to writing content, though, as our guest explains, there is a way.
For a technology tool to be useful, everyone has to be able to use it—and that’s especially true when it comes to collaboration tools. But as our guest points out, technology isn’t everything.
LXBN TV for LMA Tech: How Law Firms Can Encourage Lawyers to Build On Personal Brands Through Social Media
People’s brands are always more powerful than companies’ when it comes to social media. So if a law firm is going to succeed on social, it must happen through their lawyers. But how can law firms get lawyers to participate?
LXBN TV for LMA Tech: How Legal Marketers Can Incorporate Lawyers’ Own BizDev into Firmwide Initiatives
As the old saying goes, clients hire lawyers—not law firms. But while lawyers’ individual client development efforts are paramount, that doesn’t mean they can’t fit well into law firms’ firmwide initiatives.
The legal industry is experiencing an unprecedented period of change. But it isn’t just the law firms that have are changing—it’s also the legal departments inside companies of all sizes.
LXBN TV for LMA Tech 15: How Legal Marketers Can Help Lawyers Identify Key Business Development Relationships
In business development, not all relationships are created equal. The reality is, a great deal of work comes from a small concentration of people.
As is clear to nearly every legal marketer, getting lawyers to adopt new technology is not the easiest thing in the world. But as Jonathan Fitzgarrald explains, it’s about conveying things in a way that makes sense—clearly underscoring the value for them.
Nowadays, many employers are doing everything they can to be more flexible. After all, that’s what employees are beginning to expect—and that includes bringing their dogs to work. But, with everything, there are legal issues at play.
It’s official: same-sex marriage is legal throughout the United States. But while the Supreme Court’s ruling brought a momentous day for couples across the country, there’s still much to figure out—particularly, what workplaces and employers need to do to adjust.
Th Supreme Court’s nationwide legalization of same-sex marriage was the conclusion of a long and hard-fought fight. But while the fight has reached its conclusion, there’s a lot ahead on the road to equal rights for LGBT individuals.