What Type of Content Gets Law Firm Website Visitors to Act?

By | LXBN | September 19, 2014
LXBN TV at #LMATech

When it comes to law firm websites, the phrase “call to action” is bandied about quite a bit. When trying to get visitors to interact with them, law firms simply just cut to the chase and order them to do it. But as Chuck Murphy—CEO at Boston Interactive— explains in advance of the 2014 Legal Marketing Technology Conference West, there might be a better way to do this.

For Law Firms, There Are Much Better Tools Than Google Analytics

By | LXBN | September 18, 2014
LXBN TV for #LMATech

Trust me, I know: law firms love to measure their website statistics. Traffic is big, because if people are visiting the site, then they’ll call—right? Well, it isn’t really that clear. And that’s why there are better tools available than Google Analytics for measuring the success of a law firm website.

LXBN TV: Why Law Firms and Legal Marketers Need to Put the I in Technology

By | LXBN | September 11, 2014
LXBN TV

As you can tell, there is not an “I” in technology. But in speaking at the LMA-LA Continuing Marketing Technology Conference, Clients First Consulting President Chris Fritsch says there needs to be one, that being a focus on the end results and actually improving the lives of those who are working with the technology. She explains in speaking with LXBN TV.