I had the honor of participating in a wonderful program at Michigan State Law School on Friday afternoon.
Almost every serious professional probably has a website but not every professional has a blog. In fact, a small percentage of professionals blog. An even smaller percentage blog well. Therein lies the competitive advantage…
Data is the marketing person’s best friend. I still have nightmares about standing in front of executives with nothing more than some vague, “we think it’s working” kind of rhetoric.
John Hopkins who heads up all things digital for the Florida law firm of Searcy Denny
asked over on my LinkedIn Legal Blogging Group if it was more effective for a firm of 33 lawyers to have individual blogs for lawyers or one blog for the entire firm. For both SEO and readers.
January allows us to start the new year fresh. For many of us, that fresh start includes the ritual of creating a new years resolution. Maybe you’re hitting the gym, looking at how you eat or thinking about getting back into blogging. This year, I’m recommitting to strategic social media.
I would welcome any ideas you have on how college students can blog and use other social media for professional development (learning) as well as networking to build relationships and word of mouth to gain employment upon graduation.
The growth of mobile is having a huge impact on the growth of Internet and social media use worldwide. While Web traffic from laptops and desktop computers grew 13 percent, traffic from mobile devices and tablets grew 56 percent.
Lawyers often object to blogging because they don’t have anything to write about. “What am I going to say.”
Well not losing traffic, but just seeing the percentage of over all viewers coming from Google dropping.