Social media is an excellent way for you to nurture relationships with your largest clients. But if you are like 99% of lawyers, you don’t do it.
I was on a phone call recently with a major publisher discussing social media programs for lawyers.
What do you call it when one of Canada’s fastest growing technology startups puts a few hundred tech savvy lawyers in one event hall with mind–blowing sessions, awesome food and of course a few drinks?
Probably, but it may take a while. Talking to an established PR professional and a communication professional with a top 5 law firm, the holy grail remains getting coverage in the Wall Street Journal, the New York Times and other mainstream media.
As I blogged yesterday, some legal marketing and communication professionals question the value of Twitter in getting stories out to reporters. Some legal reporters and editors even question the value of Twitter for them.
If you’re not online then you’re losing traction (and clients) to the professionals cultivating a strong online presence through the act of blogging. The Internet is a communication ecosystem that amplifies the effect of lucrative referrals with “word-of-mouse spread[ing] even faster than word-of-mouth” says Harvard’s The Economics of E-Loyalty study.
On Thursday I attended one of the better legal marketing programs I’ve been to in a while in the Los Angeles LMA program, “The Next Big Idea.”
Lawyers and law firms need to measure their return on blogging. Too much time and money time is put into blogging to blog on a lark.