To Own Your Blog is to “Control” Your Professional Destiny

By | Leadership Close Up | September 12, 2014
To Own Your Blog is to “Control” Your Professional Destiny

If you’re not online then you’re losing traction (and clients) to the professionals cultivating a strong online presence through the act of blogging. The Internet is a communication ecosystem that amplifies the effect of lucrative referrals with “word-of-mouse spread[ing] even faster than word-of-mouth” says Harvard’s The Economics of E-Loyalty study.