Large Law Firm Blog Success May Require Individual Lawyer Blogs

By | Real Lawyers Have Blogs | March 13, 2017
I was struck by a recent blog post and article by lawyer and global law firm marketing and management consultant, Gerry Riskin, which talked of a law firm’s success being dependent on the success of the firm’s individual lawyers. I find the same in blogging – success for the firm comes from the success of individual blogging lawyers. View Full Post
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Social Media for Lawyers Means Much More Than Distributing Content

By | Real Lawyers Have Blogs | March 6, 2017
I cringe when I hear legal marketers discuss social media as a means for distributing content. It’s as if they didn’t get to the first word in social media – “social,” meaning getting to know and enjoying other people. Here’s five reasons why social media is a heck of a lot more important to you, as a lawyer, than using it to distribute content. View Full Post
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LexBlog Launches Fastcase Integration

By | Real Lawyers Have Blogs | March 2, 2017
IMG_0758-800x300 Fastcase’s legal research solution is now integrated into LexBlog’s managed WordPress platform. Publishers on LexBlog’s platform are now able to cite a case, code or regulation and have their citation linked to the source. Clicking on the link will then display, within the same browser interface, the case, code or regulation from Fastcase’s data base. View Full Post
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ALM’s Law.com Feeds a Resource for Building a Name and Relationships

By | Real Lawyers Have Blogs | February 28, 2017
I’m enjoying the addition of ALM’s (American Legal Media) publications in the feeds in my news aggregator, Feedly. Through a subscription I just bought to ALM’s Law.com I receive feeds from the entire ALM network of 15 national and regional news publications, as well as commentary from leading voices in the legal field. View Full Post
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Is It Really All About Content?

By | Real Lawyers Have Blogs | February 24, 2017
With all the marketing discussion about content, content marketing, getting people to see your content and measuring the ROI on your content, you’d think legal marketing on the Internet revolved around content. It doesn’t. The Internet and developing business via the Internet for lawyers, at least when used most effectively, is about communication and networking. View Full Post
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Social Media for Lawyers is About Giving, Not Distribution and Attention

By | Real Lawyers Have Blogs | February 23, 2017
The more I use social media, the more convinced I am that social media is not about distribution of your content nor garnering traffic to your website or blog. Especially when it comes to a lawyer’s or law firm’s best use of social media.Social media is much different than marketing, gaining mindshare or branding. View Full Post
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Snapchat for Lawyers — is It Really Happening?

By | Real Lawyers Have Blogs | February 20, 2017
Law firms using Snapchat for publishing commentary and engaging their audience. Sounds a little crazy, but so did law firms using Twitter for sharing news in 140 characters just five years ago. Snapchat, an image messaging and multimedia mobile application launched just five years ago, is going public within the next month with a valuation of close to $20 billion. View Full Post
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