Last month, I partnered with MyCase on a webinar discussing the use of social media and blogs to network and build relationship online.
People want to measure everything, especially those things that they don’t understand. The use of social media by lawyers and law firms is no exception.
I recently ran across a press release in my feeds from a legal marketing company sharing word of work they were doing in the legal technology arena.
Lawyers aren’t the only professionals using social media for business development.
Do we really need to add Instagram to your list of social media to use for sharing legal news, insight, and commentary? God knows it’s hard enough getting lawyers to use, let alone use well, the media we all ready have — blogs, Twitter, LinkedIn, and Facebook.
If a law firm wants to succeed in generating readership of their thought leadership pieces, whether blog posts, articles, or whitepapers, going forward, the firm best have everyone at the law firm using social media.
Law blogs that fail tend to be self-centered versus user-centric.