In our interview at the Legal Marketing Technology Conference West, Greentarget Founding Partner John Corey made it clear: blogs “arrived some time ago,” but what’s amore interesting is to the level at which they’re trusted. Elaborating on his firm’s survey regarding in-house counsel social media use, Corey said that they read and trust blogs by practicing attorneys as much as they do those from the mainstream media.
“Bad news doesn’t get better with time,” says Wicker Park Group Partner Nat Slavin. It should come as no surprise that general counsel highly value open communication and transparency, something which Slavin has gathered from numerous interviews with general counsel. In our interview at the Legal Marketing Technology Conference West, Slavin elaborates on that point and offers thoughts on what else general counsel like to see from their lawyers.
It is no secret that video is unique in its ability to convey information—but why is that the case? Plain and simple, our brains process and code-to-memory visuals so much more easily then they do writing or other forms of content. Linda Orton—President and Founder of Vid4Pro and Intelligent Video Solutions—elaborates on that and explains how better storytelling can make the videos even more effective in our interview at the Legal Marketing Technology Conference West.
Dropbox is an Excellent Tool for Legal Collaboration, Google Alerts for Staying Up-to-Date—David Keller
One session that’s always been a success at the Legal Marketing Technology Conference is the Next to Nothing Technology Shootout, where various experts offer their insight on cost-effective technology tools for lawyers. In our brief interview following that session, David Keller of Keller Business Development Advisory Group said that DropBox and Google Alerts are two excellent tools for lawyers—with the former being great for sending large files and collaboration while the latter is superb for staying current on specialized subjects.
Huge Opportunity Exists for Anyone Willing to Revolutionize the Law Firm Infrastructure—Hewlett Packard GC Gregg Melinson
While everyone here is playing something close to the same client development game in the legal world, has anyone ever thought of changing the rules entirely? In our conversation at the Legal Marketing Technology Conference West, Hewlett Packard Deputy General Counsel Gregg Melinson said any firm willing to completely alter their infrastructure and change the way law firms operate stands to see some serious gain.
As is the case in almost any industry, great customer service can make all the difference—and poor customer service can do just the same, in a bad way. In our interview at the Legal Marketing Technology Conference, Nat Slavin of Wicker Park Group explains that “smart only gets you in the door” and how you treat clients is the key differentiator for lawyers.
Law firms and the people they’re comprised of are—in case you didn’t know—very competitive. As a result, those law firm rankings are very important to them. Unfortunately, those who purchase their services don’t really look at them, explains Budget Van Lines President and Chief Legal Officer Jason Romrell.
Lawyers Could Be Doing a Lot More with Linkedin, Especially When Combined with Offline Efforts—David Ackert
What individuals often forget is that, in using social media for client development, it’s at its best when you combine it with offline measures as well. As Practice Boomers Founder David Ackert explains, lawyers aren’t doing nearly enough on LinkedIn, and if they combine efforts there with connecting offline, they could see a lot of success.
For every expensive premium solution out there, it seems there’s almost always a cheap effective alternative if you look in the right place. As Knobbe Martens Website Business Development Coordinator Sheenika Shah explains, SlideShare is an excellent tool for lawyers looking to upload and share Powerpoint presentations and other documents.
Nowadays, it’s almost more important to have content that’s more likely to be shared than content that’s relevant for search. The former though is a bit less formulaic—so what makes some pieces of content more likely to be shared than others? JD Supra‘s Adrian Lurssen says lawyers should write content that’s highly relevant to their clients concerns if they want it to be shared more.