Cookie Consent—What’s Changed? Almost five years ago, EU legislators shocked the Internet world by changing the legal requirement for the use of cookies and similar device identification techniques from “notice and opt-out” to “notice and consent.” At first, there was a sense of disbelief about whether this sudden legal twist was for real. As the dust settled, it became clear that what had been common practice until then—sticking a generic paragraph about the use of cookies in the privacy policy and referring users to the browser's menu for further control—was no longer enough to comply with the new requirement.
Where Market Research Ends and Privacy Invasion Begins When it comes to venue, cookie cases are anything but cookie-cutter Marketers have an insatiable interest to know more about their customers, and the “cookies” they plant in those customers’ computers reveal much of what they need to know. The result has been more focused marketing and more personalized ads, but this tracking has also... Continue Reading