Almost one year ago, the Federal Trade Commission (FTC) released its “Internet of Things (IoT): Privacy and Security in a Connected World” report urging companies to implement best practices for consumers’ privacy and data security, and shortly thereafter, introduced the new Office of Technology Research and Investigation unit to protect consumers from IoT failures.
With Start-Up Nation continuing to play a leadership role within the global ad-tech ecosystem, both on the technology and strategy fronts, it is critical that its players understand the changing dynamics occurring within the world’s largest consumer market – i.e., the U.S., especially on the regulatory front.
Lumos Labs recently paid $2 million to the FTC to settle claims that it deceived consumers about its brain training application’s ability to increase cognitive function.
The FTC recently released two new guidance documents: Enforcement Policy Statement on Deceptively Formatted Advertisements and Native Advertising: A Guide for Businesses.
It doesn’t take a genius to know that health claims are on the FTC’s radar. In fact, at last year’s NAD conference, Commissioner Brill said that the FTC will prioritize enforcement of unsubstantiated health claims, such as cognitive claims.
“Native advertising”—ads that may blur the distinction between advertising and editorial, video or other content—has been a hot topic in recent years for both marketers and regulators.
Both the administrative law judge’s decision in LabMD and the Third Circuit’s recent decision in Wyndham, which we previously blogged about, put the FTC on notice that it cannot assume that in the wake of a security breach, allegedly inadequate data security will necessarily constitute an unfair practice under Section 5 of the FTC Act.
Digital media marketers are aggressively increasing the use of so-called sponsored content, or native advertising to reach new customers.
Higher One, Inc. Enforcement Actions Remind Nonbank Service Providers of Their Legal Obligations When Partnering with Banks
On December 23, 2015, the Federal Reserve Board (“Federal Reserve”) and the Federal Deposit Insurance Corp. (“FDIC” and, collectively with the Federal Reserve, the “Agencies”) announced settlements with Higher One, Inc. (“Higher One”) for alleged violations of the prohibition against deceptive acts and practices under Section 5 of the Federal Trade Commission Act.