Claims About Biodegradable Plastics Breakdown Under FTC Scrutiny: Marketers Beware!

Claims About Biodegradable Plastics Breakdown Under FTC Scrutiny: Marketers Beware!

In the recent administrative proceeding before the Federal Trade Commission (FTC) against ECM Biofilms, Inc. (ECM), the FTC’s presiding chief administrative law judge (ALJ) ruled that the plastics additive manufacturer ECM violated the FTC Act by deceptively claiming, and providing others with the means to claim, that plastics treated with ECM’s additives would completely biodegrade in a landfill within 9 months to 5 years and by claiming that tests proved this “green” or environmental marketing claim.