Native ads, or advertisements that imitate the form and style of the content in which they are featured, are the hottest new trend in advertising. This comes as no surprise to consumers: three-quarters of US publishers already offer some form of native ads, and another 17 percent say they are considering offering it within the year.
Yesterday, the FTC announced yet another privacy law enforcement action in the mobile arena. An Android mobile application developer has agreed to settle the Commission’s claims alleging that the application, which allows a device to be used as a flashlight, deceived consumers about how their precise geolocation information would be collected and shared with third parties.
Section 5 of the Federal Trade Commission Act — the Act that established the FTC in the first place — makes it unlawful to engage in “unfair methods of competition … and unfair or deceptive acts or practices…”
Yesterday, the FTC held a workshop to discuss legal issues surrounding the blending of ads with other content in digital media — sometimes called “native advertising” or “sponsored content.”
Yesterday morning, the House Energy & Commerce Committee’s Subcommittee on Commerce, Manufacturing, and Trade held a hearing, “The FTC at 100: Where Do We Go From Here?” The Subcommittee, chaired by Rep. Lee Terry (R-NE), questioned the four FTC Commissioners – Chairwoman Ramirez and Commissioners Brill, Ohlhausen, and Wright – about the FTC’s role protecting consumers, focusing in particular on consumer privacy.
Federal Trade Commission (FTC) Commissioner Joshua Wright continues to press for a “policy statement” that would define, and perhaps limit, the scope of the FTC’s authority to police unfair methods of competition under Section 5 of the FTC Act. Commissioner Wright first advanced his proposed policy statement in June 2013.
The Federal Trade Commission (“FTC”) will host a one-day workshop on Wednesday, December 4, 2013 to look at the issue of “sponsored content” or “native advertising,” terms which refer to advertising that is blended into news, entertainment, and other content.
FTC to Hold Seminars On Mobile Device Tracking, Alternative Scoring, and Consumer Health Information
The Federal Trade Commission (“FTC”) announced today that it will hold a series of three seminars in the spring focused on retail tracking, alternative scoring, and consumer health information.
Last month, the FTC held a public workshop on the “Internet of Things” (or “IoT”), during which it examined the privacy and security implications of everyday objects being connected to the Internet and to each other.