On September 5, 2012, the Federal Trade Commission (FTC) published a brief guide to assist developers of mobile applications, both large and small, in complying with truth-in-advertising, privacy, and data security principles. In publishing this advice, the FTC makes clear that its Section 5 enforcement powers against unfair or deceptive acts or practices apply in the mobile app arena, and with equal force to large and small developers.
Last week, the Federal Trade Commission (“FTC”) published a short guide for mobile app developers and entrepreneurs with suggestions on how to comply with basic truth-in-advertising and privacy principles. The guide is entitled “Marketing Your Mobile App: Get It Right From the Start” and includes many useful tips.
On September 5, 2012, the Federal Trade Commission published “Marketing Your Mobile App: Get It Right from the Start“, a set of guides addressing compliance with truth in lending and privacy principles for mobile app developers.
The Federal Trade Commission has released a guide, Marketing Your Mobile App: Get It Right from the Start, to help mobile application developers comply with truth-in-advertising standards and privacy principles. Although the guide is informal and not binding guidance, it does represent helpful FTC commentary.
Yesterday, the FTC published a guide designed to help mobile app developers comply with advertising and privacy laws when marketing mobile apps. The guide doesn’t include new requirements — instead, it synthesizes many of the things the FTC has said about mobile apps in previous settlements, workshops, and policy documents.