FTC Guidance for Mobile App Developers

The Federal Trade Commission has published a guidelines for advertising mobile applications. In general, the guidelines incorporate the FTC’s policies on truthful advertising and data privacy. On the advertising side, if you make objective claims about your app, then you will need proof support your claims. The proof necessary to support objective clams is competent... Continue Reading
Earlier this month, the FTC published guidelines designed to assist mobile app providers in complying with privacy and truth-in-advertising principles.  In the guidelines, the FTC walks through certain privacy principles, which it set forth in its Privacy Report issued last March.  Specifically, the FTC encourages mobile app providers: to incorporate privacy principles into the design... Continue Reading
With the ever increasing use of mobile apps designed to do everything from shopping, to online banking, to managing medical conditions, the Federal Trade Commission (FTC) recently issued guidance for the marketing of mobile apps. The guidance is intended to help companies entering the mobile app business to comply with the agency’s truth-in-advertising standard and basic... Continue Reading
On September 5, 2012, the Federal Trade Commission (FTC) published a brief guide to assist developers of mobile applications, both large and small, in complying with truth-in-advertising, privacy, and data security principles. In publishing this advice, the FTC makes clear that its Section 5 enforcement powers against unfair or deceptive acts or practices apply in... Continue Reading