Apple’s “IBeacons” Usher in New Era of Mobile Advertising in 2014, Raise Old Privacy Concerns

Apple’s “IBeacons” Usher in New Era of Mobile Advertising in 2014, Raise Old Privacy Concerns

Remember that scene from Minority Report? The one where John Anderton (Tom Cruise) takes a trip to GAP, virtual billboards call out his name and bombard him with offers as he walks through the mall, retinal scanners flash left and right, an AI hologram offers up his own personal greeting – “Welcome Back to the Gap! How’d those assorted tank tops work out for you?”