Law Firms’ Social Media Strategies Must Line Up with the Rest of Their Client Development Efforts—Michael Hertz

By | LXBN | May 7, 2013
LXBN TV

If you put a little bit of thought into it, putting together the basics of a strong social media strategy is more straightforward than one might think. First, start with the low-hanging fruit and make sure your firm has a strong presence on each of the more prominent social networks. Then, make sure your social media efforts are lining up with the rest of what you’re doing in client development by ensuring you’re providing value on subjects and in industries where your clients are looking for it.

Publishing Alone Isn’t Enough, Law Firms Should Have an Integrated Strategy for Their Blogs—John Corey

By | LXBN | May 6, 2013
LXBN TV

“Eighty percent of success is just showing up.” That old Woody Allen adage used to apply to the world of legal blogging, where before just publishing one or a few blogs would put a law firm well ahead of their competitors—but that’s no longer the case. Now it’s important for firms to be blogging well, to be measuring their success in the right ways and, if they have multiple blogs, to have an optimized strategy for bringing all the content together.