If you are struggling planning your future and starting your client development activities, consider using the principles in Stephen Covey’s book: The 7 Habits of Highly Effective People. I read it when it was first published and found it was one of the most important books I read. You can find a summary of each habit at Dr. Covey’s website. I believe Habits 1-3 deal with your career development. Habits 4-6 deal with client development and Habit 7 deals with both your career and client development.
I’m a big fan of using video for business development. Here’s a guest blog post by Sam Mauzy, who is a blogger and contributing writer for the conversion optimization service Invesp: If you want to boost your new-business opportunities, social media is a must for your marketing toolbox. The triple threat of social media includes Facebook, LinkedIn and YouTube — with YouTube offering an engaging visual experience for your audience.
We’ve been talking about negotiations on Wednesdays here for several months now. And while most of that discussion has focused on how to reach principled agreements, even with parties you may not like, there is no denying the fact that sometimes, people lie when negotiating. Or, at the very least, they shade the truth. Full Story
Dan sees blue ovals, I see and enjoy branding irony — especially irony that appears unintended. Take the example to the right, an ad for EagleBank, a community bank operating in the Washington, D.C. area. While mingling with more than 9,000 other trademark lawyers from around the world who have descended upon the Washington, D.C. area for the International Trademark Association’s annual meeting, I noticed an EagleBank ad in one of the Metro stations, sporting the tagline “We’re listening” — positioned directly beneath the EagleBank name and logo.
The drumbeat on the perils of social media continues. This time from my home state of Wisconsin. Thomas Watson, Senior Vice President at Wisconsin Lawyers Mutual Insurance Company, writes in Wisconsin Lawyer Magazine “…[Social media's] use presents many dangers to lawyers trying to operate competent and ethical practices.”
On May 8, the Federal Trade Commission agreed to settle allegations that Myspace misrepresented its data practices regarding the use and sharing of its users’ personally identifiable information, a deceptive act or practice in violation of Section 5 of the FTC Act. The primary data practice at issue was Myspace’s sharing of the unique identifier assigned to the profile of each Myspace user (called a “Friend ID”) with third-party advertisers
This week there has been a whirlwind of media attention surrounding allegations by a masseuse that John Travolta sexually harassed and assaulted him in Hollywood earlier this year. TMZ posted the lawsuit on line. The lawsuit reads like a pornographic paperback. Travolta denies the lurid allegations in what is being called the “massage lawsuit.” Full Story