Quality Content Marketing Instigates Quality Conversations

By | Marketing Brain Fodder | November 26, 2013
Quality Content Marketing Instigates Quality Conversations

The perspective of the lawyer was clear; “My time is far too valuable to be spent writing advertising copy or blogging.” Notwithstanding the fact that his comment belies complete disdain for what he believes professional services marketing and business development to represent, his pronouncement points to a critical way the marketplace has shifted.