Will the Recent Scientific Attack On Vitamin Use Spawn a New Wave of False Advertising Litigation?

Will the Recent Scientific Attack On Vitamin Use Spawn a New Wave of False Advertising Litigation?

For centuries, we’ve ingested magic elixirs in pill and syrupy forms to cure whatever ails us and to ward off future illness.  Hard scientific evidence of efficacy may have been lacking for these nostrums, but lingering doubts fell sway to the testimonial charms and hard-sell tactics of proverbial snake oil salesmen. 

The Auction Block: Options for Broadcasters in the TV Incentive Auction

By | WileyonMedia | January 9, 2014

In one of the first major pronouncements of his Chairmanship, new FCC Chairman Tom Wheeler blogged that the incentive auction of broadcast spectrum will be delayed – from 2014 to mid-2015.  Most observers commended the revised schedule, recognizing that it provides the Commission with additional time to develop the rules and procedures for one of the most complex spectrum auctions ever conducted.  For broadcasters, the schedule also provides additional time to consider what the incentive auction means for them.

FTC Issues New Guidance to Media Concerning False Weight Loss Claims in Ads

By | WileyonMedia | January 9, 2014
FTC Issues New Guidance to Media Concerning False Weight Loss Claims in Ads

As many consumers have just made new year’s resolutions to slim down and shape up, the Federal Trade Commission (FTC) has announced a new initiative – called “Operation Failed Resolution” – aimed at cracking down on false and deceptive claims made by marketers of fad weight loss products.  As part of this initiative, the FTC sent letters to publishers, broadcasters, and other media outlets, asking for their cooperation in screening ads for false and deceptive claims and rejecting ads for products that claim to produce weight loss results that are too good to be true.