The Auction Block: Options for Broadcasters in the TV Incentive Auction

By | WileyonMedia | January 9, 2014

In one of the first major pronouncements of his Chairmanship, new FCC Chairman Tom Wheeler blogged that the incentive auction of broadcast spectrum will be delayed – from 2014 to mid-2015.  Most observers commended the revised schedule, recognizing that it provides the Commission with additional time to develop the rules and procedures for one of the most complex spectrum auctions ever conducted.  For broadcasters, the schedule also provides additional time to consider what the incentive auction means for them.

FTC Issues New Guidance to Media Concerning False Weight Loss Claims in Ads

By | WileyonMedia | January 9, 2014
FTC Issues New Guidance to Media Concerning False Weight Loss Claims in Ads

As many consumers have just made new year’s resolutions to slim down and shape up, the Federal Trade Commission (FTC) has announced a new initiative – called “Operation Failed Resolution” – aimed at cracking down on false and deceptive claims made by marketers of fad weight loss products.  As part of this initiative, the FTC sent letters to publishers, broadcasters, and other media outlets, asking for their cooperation in screening ads for false and deceptive claims and rejecting ads for products that claim to produce weight loss results that are too good to be true.

China: Draft Administrative Measure for Transaction Rules of Online Retailing Conducted On Third-party Platform

On 26 September 2013, China’s Ministry of Commerce (“MOFCOM“) released a draft of the Online Retailing Conducted on Third-Party Platforms Transaction Rules Administrative Procedures (网络零售第三方平台交易规则管理办法) (the “Draft Transaction Rules Procedures“), which aims to regulate transaction rules stipulated by third-party service platforms.

Will Consumers Cheer On GMO-Free Cheerios?

Credit - beckyhansmeyer

General Mills’ announcement that it will be introducing Cheerios with nonGMO ingredients has created quite the media splash, even putting a dent in coverage of the polar vortex. As some media reports have noted, however, a GMO-free Cheerios is not that big a stretch as there is very little in Cheerios that has a GMO equivalent (Oats, the primary ingredient, are not a genetically modified food.)