We are pleased to present this inaugural post of the Digital Marketing Minute. Each week will provide a short post on some news in the digital marketing world. This week’s post is about a change on Facebook’s platform that affect how marketers conduct promotions.
On Friday, August 8, 2014, the Northern District of California determined that the National Collegiate Athletic Association’s (NCAA’s) rules banning student-athletes for being compensated for the use of their names, images and likenesses violated antitrust laws.
The FCC recently announced that it will be hosting a series of Open Internet Roundtables to discuss how the Commission should approach protecting and promoting Internet openness.
This past Tuesday, student athletes who will be directly affected by the now-famous O’Bannon case out of California have asked the presiding judge to specify that the decision will apply to both current and incoming students when an injunction barring the NCAA from prohibiting student athlete compensation kicks in next year.
Michael Kors, Costco Settle “Bait and Switch” Mother’s Day Ad Dispute; Raises Question of Best Brand Policing Strategy
Michael Kors, LLC and Costco Wholesale Corp. recently settled a trademark infringement lawsuit that the famous fashion designer company filed against the warehouse giant over a nationwide “bait and switch” ad campaign for Mother’s Day.
When UCLA basketball star Ed O’Bannon saw his avatar used in an NCAA-branded video game for which he received no compensation, he decided to take action, and agreed to serve as lead plaintiff in a class action challenging NCAA rules prohibiting student-athletes from receiving a share of revenues earned from use of their names, images and likenesses.
So far in the “State of the Creative” series, we’ve heard from Chief Creative Officer’s at: Ogilvy & Mather North America, Weber Shandwick, and GREY. This week we continue to examine what it means to be a creative in today’s world…
FCC Decisions, Including Fox TV Renewals, Focus On FCC Limits in Assessing Programming Claims in Reviewing License Renewals
Two recent decisions, the most high profile being the renewal of the Fox television stations in the New York City area, demonstrate the analysis that the FCC goes through in deciding if a station has operated in the public interest and if its license deserves to be renewed.
Following on the heels of a voluntary commitment from the four nationwide wireless carriers to support text-to-911, the Federal Communications Commission (“FCC” or “Commission”), on August 8, 2014, adopted a Report and Order and Third Notice of Proposed Rulemaking that will require all wireless carriers and “interconnected” text messaging providers – i.e., over-the-top (“OTT”) text messaging applications that enable text messages to U.S. phone numbers – to enable end users to send SMS text messages to emergency service providers.