I needed a haircut. The place I go to instituted a “cash only” policy during the lockdowns, but I use plastic for just about everything and don’t carry much cash. I went to the shop’s website to make sure I
Law Firm Marketing & Management
Efficient Legal Blogging: Simple Strategies for Faster Writing
I’ve been doing this legal blogging gig for over twenty years. I like helping lawyers achieve more and, in turn, make the law for accessible through the insight lawyers offer on their blogs.
Over this twenty years, I’ve consistently heard…
Smart Lawyer Marketing: The Benefits of Becoming an Adjunct Professor or Guest Lecturer
If you’re a lawyer looking to stand out and grow your practice, here’s a strategy worth considering: becoming an adjunct professor or guest lecturer. This path isn’t just about adding a title to your resume; it’s about deeply enriching your…
The benefits of using thought leadership as “after hours” client advocacy
Advocating for your clients through your thought leadership is a savvy way to bring about change your clients want to see, while solidifying you in the eyes of those clients as the go-to attorney for their legal or business issues.…
Navigating Google's Spam Guidelines: A Legal Perspective on Ethical SEO
Dan Wade Brings Strategic Communication Expertise to Lawyerist
Lawyerist is excited to welcome Dan Wade, Marketing Lead, to the team. Dan is an expert at strategic communications and brings seven years of marketing experience with him. He will spearhead efforts to increase brand awareness for Lawyerist and Affinity…
*Special Episode* Featuring Caroline Hill, Editor-in-Chief of Legal IT Insider, on Charting Change in Legal Ep 19
In this 19th episode of Charting Change in Legal, Caroline Hill, Editor and Publisher of Legal IT Insider, and I discussed common global challenges in legal services and using International Women’s Day to drive change.
How Lawyers Can Become a Go-To Source for Journalists
Standing out in a sea of experts and becoming a go-to source for journalists can significantly elevate your profile and lead to new business. A strategic approach to media engagement can help you achieve this, turning the occasional press mention…
Employment Law SEO: 5 Tips for Practice Growth
Everyone looks for answers online, and this holds true for the legal field, as well. Those facing wrongful termination, discrimination, or other workplace issues often turn to search engines first when seeking representation. Landing at the top of the first…
Call Tracking for Law Firms
Do you know how many potential clients are calling your law firm via your website each month? Many attorneys are unsure, but tracking these calls is essential for measuring your website’s return on investment.
There’s a lot at stake here—and…