Some people speaking with style. Some put you to sleep. Most law firm websites are the latter. Law firms are so afraid of offending someone that they fail to capture the hearts of anyone. We’ve tried to be the former, to let our personality come through in our website. We believe it is better for people to know who we are before they hire us.
When I talk about metrics with many people in the U.S. legal industry, the conversation frequently turns to the use of UTBMS (Uniform Task-Based Management System) codes.
Recently I met and had coaching sessions for the last time with a group of lawyers I have coached for the last 18 months. They were all associates when we started. Now many of them have been promoted to partner and others will likely be promoted when they are eligible.
When developing a strategy for social media marketing, you need to give serious thought to the 5 “W’s” and the “H”.
Data is the marketing person’s best friend. I still have nightmares about standing in front of executives with nothing more than some vague, “we think it’s working” kind of rhetoric.
A lawyer I coached recently went in-house with a well known corporation. I asked him what he knows now that he wished he had known when he was in private practice.
According to the Digital Marketing Report Q4 2014, a quarterly digital marketing analysis produced by search marketing agency Merkle|RKG, mobile devices are now delivering 42% of the organic search traffic across the three major search engines: Google, Yahoo and Bing.
I have written many blog posts since I started 8 plus years ago. I sometimes wonder if any of you reading this one were with me when I first started.
John Hopkins who heads up all things digital for the Florida law firm of Searcy Denny
asked over on my LinkedIn Legal Blogging Group if it was more effective for a firm of 33 lawyers to have individual blogs for lawyers or one blog for the entire firm. For both SEO and readers.