Trust me, I’ve seen it: law firms are very focused on the menial numbers when it comes to the success of their various web properties—Facebook “Likes,” raw visit totals, email subscribers. But as Chuck Murphy—CEO at Boston Interactive— explains in advance of the 2014 Legal Marketing Technology Conference West, there are better ways to measure success.
When it comes to law firm websites, the phrase “call to action” is bandied about quite a bit. When trying to get visitors to interact with them, law firms simply just cut to the chase and order them to do it. But as Chuck Murphy—CEO at Boston Interactive— explains in advance of the 2014 Legal Marketing Technology Conference West, there might be a better way to do this.
For the longest time my company, LexBlog didn’t have its own Facebook, Twitter or LinkedIn pages. This may seem unexpected as it it seems a given for companies these days to have corporate social media pages and accounts—especially for a company with deep roots in and passion for social media.
Pretend you could jump forward five years, survey the future, and then jump back to the present. Think of the advantages you would get.
Trust me, I know: law firms love to measure their website statistics. Traffic is big, because if people are visiting the site, then they’ll call—right? Well, it isn’t really that clear. And that’s why there are better tools available than Google Analytics for measuring the success of a law firm website.
As we get closer to the holiday season (yeah, they’ll be here sooner than you think), it means there will be more and more networking opportunities.
I often use a poker chip metaphor when talking about efficiency and time management, but unfortunately most people have no idea what I’m talking about until I explain it.
What responsibility does a lawyer have when a financial institution fails and a client’s trust money is held by the financial firm?
Greetings today from Grand Rapids, Michigan, where I will be giving four, yes four, presentations at the State Bar of Michigan Annual Meeting and Solo & Small Firm Institute.