Whether you’re in the beginning stages of building your law firm marketing email list or the mid-to-late stages, the key is to build, cultivate and vet the list on an ongoing basis.
Here are some proven ways to build a great law firm marketing email list:
Insert a newsletter sign-up form on each page of your website and on your blog, including a brief summary of the benefits of receiving no-cost, ongoing legal information they can use. View Full Post
The problem many legal marketers face when it comes to social media is how to measure it, since social media delivers as many if not more intangibles than it does tangible things like clicks, likes and visits.
To gauge the true value for your law firm, consider these 10 ways that your firm may already be benefitting beyond the obvious:
Brand building. View Full Post
Are you harnessing the power of LinkedIn to build a robust referral network for your consumer bankruptcy practice?
LinkedIn is a powerful social media tool for lawyers and litigators. Most attorneys already have a profile on LinkedIn, but very few know how to effectively use it to build a powerful referral network. View Full Post
That’s where I am headed to this week.
Las Vegas for ILTCON, the International Legal Technology Association annual conference, from Monday late afternoon to midday Wednesday.
As much as I dislike Las Vegas, and having been to two conferences there already this year, I was ready to pass on ILTA. View Full Post
In the last week I’ve had exchanges with a couple law schools that made me wonder how serious law schools take professional development of their students.
I’m basing this on my belief that a law student’s understanding of how to blog and use social media to build a name and network is serious stuff. View Full Post