Why Social Media is Not Going Away for Lawyers
Tara Alemany, the founder of Aleweb Social Marketing, writes that social media is not going away because it’s all about relationships. Full Story
Avvocating 2012
Delaware Becomes 11th Same-Sex Marriage State
Yesterday, Delaware, our first state, became the 11th state in the Union to permit same-sex marriages. This recent development comes as the SCOTUS decision in the Hollingsworth v Perry case is expected in a few weeks. Full Story
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Top 4 Ways to Generate Leads Online
Inbound marketing software company HubSpot recently did a study of lead generation best practices from 1,400 small and mid-sized businesses and their findings are totally applicable to law firms as well. Full Story
Google Authorship a Big Plus for Blogging Lawyers
Goggle+’s Google Authorship feature allows you to link connect you publish on the Internet to your Google+ profile. Full Story
The Mobile Consumer and the Impact On Legal Marketing
Nielsen has released its report on The Mobile Consumer and the insights that matter most to legal marketers are as follows Full Story
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How to Turn Your Lead Flow from a Trickle to a Torrent
Is your lead flow system delivering a trickle or a torrent? If your law firm marketing system is working well, it should be producing a large number of lead opportunities for you. Full Story
Are You Ready for a Rainmaker Retreat? Here’s How to Tell
The Rainmaker Retreat focuses on the unique problems facing small law firms and solo practices. Full Story
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8 Ways to Use Your Law Firm Website to Turn Browsers into Buyers
1. Position your firm as a specialist. When people search for attorneys online they have a specific problem (DUI, personal injury, etc) and they are searching for specific answers. Full Story
Avvocating 20 Cool Things in 20 Minutes
Avvocating 2012 wrapped up earlier this month in traditional fashion – with 20 Cool Things in 20 Minutes* from Avvo CEO, Mark Britton and Avvo CTO, Sendi Widjaja. A crowd favorite, 20 in 20 provides a quick look at the latest, must-have tools and applications for lawyers. Let us know what you think! What did we miss? What cool technologies are you using?
5 Big Avvocating Themes
Because some big-hitting bloggers have already covered the Avvocating conference (see, for example, great blog posts from Tyson Snow (post 1 + post 2) and Carolyn Elefant (post 1 + post 2)), I wanted to offer five themes that stuck with me most from the conference. Considering my many Avvocating roles, I didn’t take great notes; so, if you feel I missed something big, please fire away in the comments.
