Lawyers are always searching for a competitive advantage, so it may not surprise you to learn that this tactic has extended to search engine marketing, where some lawyers are buying keywords using their competitors’ names so that when a consumer searches for that competitor, the other lawyer’s ad will pop up.
Law firms, bar associations and legal publishing companies looking to achieve optimal search engine performance for their expert content should be publishing on independent niche sites, not on their websites.
Recent LexisNexis research showed that 73% of small law firms have past due accounts, which is a killer for cash flow.
Email marketing service provider MailerMailer provides an annual report on email marketing metrics across 34 different industries, including legal services.
A growing number of law firms are finally recognizing what non-legal companies have known for decades: to build a financially successful business, you must focus on your core competencies and either delegate or outsource the rest of your business functions.
Building a strong referral base should be a top priority for every law firm, every year. Below are seven proven steps you can take to grow your referral base and to catalyze multiple, repeat referrals from your contacts.
How are your law firm management skills? Most of the lawyers we work with are the boss…literally. They are solos or attorneys who head up small firms.
Just about everyone who needs a lawyer will look for one that is close to where they live. This is why local search is so important when it comes to marketing your law firm online.
An aggregation of the most recent research on email marketing from industry sources are worth sharing for the insights they provide to make your email marketing program more effective.