Social Media for Lawyers is About Giving, Not Distribution and Attention

By | Real Lawyers Have Blogs | February 23, 2017
The more I use social media, the more convinced I am that social media is not about distribution of your content nor garnering traffic to your website or blog. Especially when it comes to a lawyer’s or law firm’s best use of social media.Social media is much different than marketing, gaining mindshare or branding. View Full Post
Tweet Like LinkedIn LinkedIn Google Plus

4 Ways Attorneys Can Connect with Today’s Legal Consumers

By | The Rainmaker Blog | February 22, 2017
4 Ways Attorneys Can Connect with Today’s Legal ConsumersLast year, an Avvo survey of 1,000 consumers who purchased legal services provided some important insights into what attorneys need to know about the modern legal consumer.  The Avvo study offered a three-point description of today’s legal consumers. They are: Informed — access to legal information online has made consumers more savvy than ever about the options available to them. View Full Post
Tweet Like LinkedIn LinkedIn Google Plus

8 Simple Steps to Create a Referral Network of Other Attorneys

By | The Rainmaker Blog | February 20, 2017
8 Simple Steps to Create a Referral Network of Other Attorneys A strong referral base is only built over a period of time, and is based on cultivating great relationships with referral sources. Developing those relationships is a two-way street, especially when it comes to building a referral network of other, noncompeting attorneys. Achieving this goal is impossible if you are only asking your legal peers for referrals when you see them.  View Full Post
Tweet Like LinkedIn LinkedIn Google Plus

Snapchat for Lawyers — is It Really Happening?

By | Real Lawyers Have Blogs | February 20, 2017
Law firms using Snapchat for publishing commentary and engaging their audience. Sounds a little crazy, but so did law firms using Twitter for sharing news in 140 characters just five years ago. Snapchat, an image messaging and multimedia mobile application launched just five years ago, is going public within the next month with a valuation of close to $20 billion. View Full Post
Tweet Like LinkedIn LinkedIn Google Plus

Headline Hacks: 8 Proven Formulas + 100 Ideas to Grab Attention On Social Media

By | The Rainmaker Blog | February 16, 2017
Headline Hacks: 8 Proven Formulas + 100 Ideas to Grab Attention On Social Media When you post something on social media that no one comments on or likes, it almost feels like a personal rejection.  And when you’re posting to get attention for your law firm and no one cares what you’re writing, you are wasting your time. One of the most important ways to get noticed on social media — especially on Twitter — is to make sure your post has a great headline.  View Full Post
Tweet Like LinkedIn LinkedIn Google Plus

Rainmaker Retreat Revealed: Exactly What You’ll Learn at Our 2-Day Law Firm Marketing Intensive Workshop

By | The Rainmaker Blog | February 15, 2017
Rainmaker Retreat Revealed: Exactly What You’ll Learn at Our 2-Day Law Firm Marketing Intensive Workshop Rainmaker Retreat Revealed: Exactly What You’ll Learn at Our 2-Day Law Firm Marketing Intensive Workshop If you’ve ever wondered exactly how much legal marketing information and training attorneys really receive at a Rainmaker Retreat, take a look at exactly what we cover: Session 1: Achieving Expert Status as an Attorney 5 Proven Strategies To Position Yourself As A Specialist Pros And Cons Of Positioning Yourself As A Generalist And Specialist How To Ethically Position Yourself As A Specialist How To Avoid The Most Deadly Mistake Attorneys Make 4 Solid Tactics To Position Yourself As The “Go-To Attorney” 5 Incredible Strategies To Market To Your Ideal Target Market 3 Reasons Why Failing To Define Your Target Market Will COST You Big Easy Steps To Successfully Define Your Ideal Target Market Step-By-Step Instructions To Create Your Ideal Target Market Break-Out Session To Effectively Define Your Ideal Target Market Session 2: Creating a Unique Competitive Advantage & Micromanaging the Client Experience 7 Secrets Of Highly Successful Attorneys 4 Keys To Micro-Managing The Client Experience Special Touches That ‘Wow’ The Client 3 Specific Ways To Use The Internet To Find More Referrals How To Build Collateral To Take The Client Through The Firm’s Process 3 Easy Ways To Automate Follow Up And Follow Through Client Appreciation And Why It’s So Important 7 Strategies To Strategically Improve The Client’s Experience Session 3: Building a Strategic Referral-Based Law Firm 3 Powerful Strategies To Foster Mutually Beneficial Relationships With Referral Sources 7 Best Practices For Building Referral Partnerships 5 Best Practices For Handling Incoming Referrals How To Successfully Educate Potential Referral Partners To Increase Your Referrals 4 Great Places To Find Strategic Referral Partners 3 Questions That Allow You To Quickly Assess Your Partner’s Potential 5 Powerful Questions To Land More Referrals Than Ever Before The #1 Reason Why Attorneys Don’t Receive More Referrals And How To Overcome It Session 4: The Law of 7 Touches How To Effectively Stay In Contact With Prospects, Clients And Referral Partners The Power Of An “E-Newsletter” Why Consistency And Frequency Are Crucial If You Want To Build A Word-Of-Mouth Firm 4 Top Strategies To Automatically Connect With Your Database Top 3 Ways To Build A Database Top 10 Reasons Why Attorneys Don’t Think “E-Newsletters” Work And Why They Are Wrong Session 5: The Nuts & Bolts of Lead Conversion Turning More Browsers Into Buyers At Every Conversion Stage Defining What A “LEAD” Is 5 Stages Of Lead Conversion You Must Improve To Build A Lifestyle® Law Firm 3 Follow-Up Techniques That Will Set You Apart From Your Competition 12 Keys To Sign Up More People During The Initial Consult 5 Ways To Convert Prospects After The Initial Consult Discover Why You May Not Need More Leads Cutting-Edge Lead Conversion Strategies To Increase Revenues Session 6: Unlocking the Secrets of Social Media 4 Reasons Why Having A Strong Online Presence Is No Longer An Option What Online Platforms Are Best If You Are A Business-To-Consumer Attorney 5 Reasons Why Social Media Must Be Part Of Your Marketing Strategy Using Social Media To BUILD Your List & Develop New Business Access To The Rainmaker Social Media Blueprint Using Facebook, LinkedIn, Google, Twitter, & YouTube Cutting-Edge Email Strategies To Grow Your Firm How To Leverage Social Media And Gain Clients Session 7: Internet Marketing Strategies The Changing Game Of Search Engines Understanding Search Results The #1 Fastest Way To Get To The Top Of Google Top Traits Google Is Looking For When Ranking Your Site Top 10 Deadly Mistakes Attorneys Make With Their Websites 5 Easy Ways To Make Sure Your Site Comes Up High For The Keywords You Want 4 Proven Ways To Drive More Traffic To Your Website 7 Secrets To Converting More Website Browsers Into Buyers Session 8: Your Law Firm’s Marketing Action Plan (MAP) How To Implement The Strategies From Previous Sessions & Turn It Into An ACTION Plan No Such Thing As A PERFECT Marketing Plan! View Full Post
Tweet Like LinkedIn LinkedIn Google Plus