One of the goals of participating on social media is to spread your influence beyond the circle of people who already know you.
Why is it that lawyers and legal tech company leaders do not personalize their introductory engagement on LinkedIn?
At The Rainmaker Institute, we specialize in helping legal practitioners generate more revenue and increase the quality and quantity of their referrals.
Lots of law firms struggle with compiling and maintaining a robust email marketing list, and they really struggle with how to keep adding qualified names to help them build a better list.
If legal technology companies want media coverage of their products and companies, they need to learn what social media is and how to use it.
LinkedIn was founded in 2003, Facebook in 2004 and Twitter in 2006. That means social media has been on the marketing radar for over a decade.
It’s disappointing that more professionals, especially lawyers, do not use social media to engage and get to know others.
Microsoft has announced that it is buying LinkedIn for $26.2 billion, one of the largest tech acquisitions in history, and that it intends to use the business social media giant to put Microsoft at the center of our work lives.
We all know that building long-term, meaningful and influential relationships is foundational to a successful legal practice.