If you’re already getting more referrals than you can handle, you have obviously done a great job in educating people about what makes someone an ideal client for your law firm.
Consulting firm Altman Weil just released its sixth annual Law Firms in Transition Survey that shows just how dramatically the ground has shifted under the feet of BigLaw – a shift that threatens to bury large firms unless they start taking some action to respond to what has become a permanent change in the market.
If there is one thing I know from my work over the years with more than 10,000 attorneys across the country, it’s that you have limited time to spend on marketing your law firm.
Successful legal marketing programs can be boiled down to six key components; maximizing your expertise at each of these will enable you to build the law firm you’ve always wanted and one that will enable you to lead the kind of life you want.
This from veteran business, technology and new media reporter and columnist Mathew Ingram (@mathewi) in a piece on traffic being a good thing to pay attention to – except when it isn’t.
Last month, an article at Forbes.com written by Micah Solomon, who counsels companies on client relationship management issues, made attorneys who read it do a double-take.
Why don’t companies selling legal solutions and products take greater advantage of connecting with potential customers through the Internet?
Americans are nuts about video! And if you are not using online videos to market your law firm and yourself, you are missing a big opportunity to connect with prospects.