Successful legal marketing programs can be boiled down to six key components; maximizing your expertise at each of these will enable you to build the law firm you’ve always wanted and one that will enable you to lead the kind of life you want.
This from veteran business, technology and new media reporter and columnist Mathew Ingram (@mathewi) in a piece on traffic being a good thing to pay attention to – except when it isn’t.
Last month, an article at Forbes.com written by Micah Solomon, who counsels companies on client relationship management issues, made attorneys who read it do a double-take.
Why don’t companies selling legal solutions and products take greater advantage of connecting with potential customers through the Internet?
Americans are nuts about video! And if you are not using online videos to market your law firm and yourself, you are missing a big opportunity to connect with prospects.
Unless you live in Savannah, GA, you missed Savannah personal injury attorney Jamie Casino’s Super Bowl ad that ran locally during halftime. Or maybe you have seen it, since it has been blowing up all over the Internet since Sunday.
A Search Engine Journal article recently took marketing agencies to task for failing clients in three major ways when it comes to social media marketing, providing some cautionary tales for law firm marketers.