Is It Really All About Content?

By | Real Lawyers Have Blogs | February 24, 2017
With all the marketing discussion about content, content marketing, getting people to see your content and measuring the ROI on your content, you’d think legal marketing on the Internet revolved around content. It doesn’t. The Internet and developing business via the Internet for lawyers, at least when used most effectively, is about communication and networking. View Full Post
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Social Media for Lawyers is About Giving, Not Distribution and Attention

By | Real Lawyers Have Blogs | February 23, 2017
The more I use social media, the more convinced I am that social media is not about distribution of your content nor garnering traffic to your website or blog. Especially when it comes to a lawyer’s or law firm’s best use of social media.Social media is much different than marketing, gaining mindshare or branding. View Full Post
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4 Ways Attorneys Can Connect with Today’s Legal Consumers

By | The Rainmaker Blog | February 22, 2017
4 Ways Attorneys Can Connect with Today’s Legal Consumers 4 Ways Attorneys Can Connect with Today’s Legal ConsumersLast year, an Avvo survey of 1,000 consumers who purchased legal services provided some important insights into what attorneys need to know about the modern legal consumer.  The Avvo study offered a three-point description of today’s legal consumers. They are: Informed — access to legal information online has made consumers more savvy than ever about the options available to them. View Full Post
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8 Simple Steps to Create a Referral Network of Other Attorneys

By | The Rainmaker Blog | February 20, 2017
8 Simple Steps to Create a Referral Network of Other Attorneys 8 Simple Steps to Create a Referral Network of Other Attorneys A strong referral base is only built over a period of time, and is based on cultivating great relationships with referral sources. Developing those relationships is a two-way street, especially when it comes to building a referral network of other, noncompeting attorneys. Achieving this goal is impossible if you are only asking your legal peers for referrals when you see them.  View Full Post
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Snapchat for Lawyers — is It Really Happening?

By | Real Lawyers Have Blogs | February 20, 2017
Snapchat for Lawyers — is It Really Happening? Law firms using Snapchat for publishing commentary and engaging their audience. Sounds a little crazy, but so did law firms using Twitter for sharing news in 140 characters just five years ago. Snapchat, an image messaging and multimedia mobile application launched just five years ago, is going public within the next month with a valuation of close to $20 billion. View Full Post
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Headline Hacks: 8 Proven Formulas + 100 Ideas to Grab Attention On Social Media

By | The Rainmaker Blog | February 16, 2017
Headline Hacks: 8 Proven Formulas + 100 Ideas to Grab Attention On Social Media When you post something on social media that no one comments on or likes, it almost feels like a personal rejection.  And when you’re posting to get attention for your law firm and no one cares what you’re writing, you are wasting your time. One of the most important ways to get noticed on social media — especially on Twitter — is to make sure your post has a great headline.  View Full Post
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