What’s in a Name? Registration Obtained for “Johnny Hockey”

By | DuetsBlog | January 11, 2017

Applying for a federal trademark registration for a name or nickname can be tricky business.  For example, the registration of a mark is prohibited if it is “primarily merely a surname,” meaning that the primary significance of the mark to the public is a surname (such as “Johnson”), unless there is a showing of acquired distinctiveness. 

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