Sign Up for the Ethical Use of Social Media

By | DuetsBlog | May 16, 2017
RCBA CLE - First slide It’s that time of year, for lawyers anyway, to make sure they are up to date on their continuing legal education hours, which includes the need for the all important 2.0 ethics credit hours. For our local readers who happen to be lawyers in need of such credits, the Ramsey County Bar Association has an amazing program for you entitled “Issues and Trends in the Ethical Use of Social Media and Technology. View Full Post
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The Careful Timing of Trademark Truncation

By | DuetsBlog | May 8, 2017
A recent stroll through a big box store opened my eyes to a brand of steel toe boots I hadn’t encountered before, take a look at the CAT that will be protecting my son’s toes this Summer: CAT is an excellent example of successful trademark truncation, a single-syllable truncated brand name for the four-syllable CATERPILLAR version (originally for heavy excavation equipment): By the way, I love how the brand intelligently employs both both versions (full and truncated) of the brand name on the goods and packaging for the goods. View Full Post
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Chartreuse Color Trademark Still On the Loose

By | DuetsBlog | May 1, 2017
Back in December we wrote about a trademark infringement case (Weems v. Plews) involving claimed exclusive rights in the color chartreuse as applied to various kinds of hoses. Since then, Plews has been busy trying to short circuit the case and have the unregistered (common law) trademark infringement claims dismissed, contending Weems did not adequately plead that the color is nonfunctional. View Full Post
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Here’s to Calling the Kettle, Brand Too?

By | DuetsBlog | April 24, 2017
The teapot read my post from last week and is not only calling the kettle black, but brand too: So, we’ll have to see whether saying it’s so makes it so, after we stir the pot a bit, of course. Like the previous Virginia Brand ham example, the chip packaging above prominently incorporates the word “brand” as does the two-word Kettle Brand trademark registration from 2015. View Full Post
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When is a Duck a Goose, or a Ham a Brand?

By | DuetsBlog | April 17, 2017
VirginiaBrandHam Every once in a while, the word “brand” appearing on product packaging surprises me, because my earlier understanding of the word preceding it spells generic, not brand. Just like the above. Shopping in Whole Foods this past weekend, the above shown VIRGINIA BRAND designation called out like a neon sign from behind the glass of the meat counter, so I had to capture the image. View Full Post
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Aaron Keller Explains the Physics of Brand

By | DuetsBlog | April 11, 2017
AaronKeller3 AaronKeller4AaronKeller1 AaronKeller2 We enjoyed connecting with our many friends at Fuse 2017 last week in Miami Beach, and experiencing the larger-than-life Martha Stewart and the living display of her fearless brand. One of the many Fuse highlights was experiencing Aaron Keller explain the Physics of Brand, Capsule’s third book — this one Aaron Keller co-authored with Renee Marino and Dan Wallace. View Full Post
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April Thanksgiving for Ron’s March Accolades

By | DuetsBlog | April 3, 2017
JustiaTopIPBlogs4-2-17 Imagine my surprise as I was scanning some recent posts from some of the leading IP blogs — multitasking while watching the Zags beat South Carolina on Saturday evening — to find my brand name in the title of Ron Coleman’s recent post on his famous Likelihood of Confusion blog: “Steve Baird makes trademark blogging SNAP, crackle and pop” Was this some kind of sick joke, the April Fools variety? View Full Post
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What Does Snapchat Need to Be Identified?

By | DuetsBlog | March 27, 2017
My daughter captured this striking photo on a recent trip to Times Square in New York City: Here is my less-artsy close-up of the same advertising, to focus in on the Snapchat logo, complete with its rounded-corner square border and dot matrix surrounding the ghost shape: What do you think, should we add the ghost to the list of Singular Iconic Non-Verbal Logos? View Full Post
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