In the wake of the Equifax data breach, there has been much discussion about the effects of the breach, and how to protect yourself if you were affected. Even though I confirmed that I was not affected by the breach through Equifax’s website, out of an abundance of caution I chose to freeze my credit reports with each of the three major credit reporting agencies, Equifax, Transunion, and Experian. View Full Post
The Federal Trade Commission (FTC) recently issued an updated version of its Endorsement Guides, which includes important information about the FTC’s current thoughts on when and how material connections between brands and endorsers should be disclosed. In yesterday’s post, I discussed some background information about the theory behind FTC rules and endorsements and summarized some of the key points from the FTC’s guidance on when disclosures should be made. View Full Post