Law Firms’ Knowledge and Use of AI is a Golden Marketing Opportunity

By | Real Lawyers Have Blogs | April 7, 2017
It’s not a matter of whether law firms will need to market their knowledge and use of AI (artificial intelligence), it’s a matter of when. The smart law firms are going to start now. I walked out of last week’s Legal Marketing Association Annual Meeting (LMA) seeing the single biggest marketing opportunity for law firms as demonstrating a keen knowledge of AI and how AI is going to change the delivery of legal services. View Full Post
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Trend is Law Firms Moving Blogs Off Websites : ABA Publication

By | Real Lawyers Have Blogs | March 23, 2017
While some law firm website developers are advising law firms to bury law blogs inside a law firm website, a just released ABA book on strategic online publishing for law firms advises just the opposite. Law blogs should be located off websites on a separate domain to build influence, achieve better seach engine performance (SEO) and generate business. View Full Post
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Large Law Firm Blog Success May Require Individual Lawyer Blogs

By | Real Lawyers Have Blogs | March 13, 2017
I was struck by a recent blog post and article by lawyer and global law firm marketing and management consultant, Gerry Riskin, which talked of a law firm’s success being dependent on the success of the firm’s individual lawyers. I find the same in blogging – success for the firm comes from the success of individual blogging lawyers. View Full Post
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Social Media for Lawyers Means Much More Than Distributing Content

By | Real Lawyers Have Blogs | March 6, 2017
I cringe when I hear legal marketers discuss social media as a means for distributing content. It’s as if they didn’t get to the first word in social media – “social,” meaning getting to know and enjoying other people. Here’s five reasons why social media is a heck of a lot more important to you, as a lawyer, than using it to distribute content. View Full Post
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LexBlog Launches Fastcase Integration

By | Real Lawyers Have Blogs | March 2, 2017
IMG_0758-800x300 Fastcase’s legal research solution is now integrated into LexBlog’s managed WordPress platform. Publishers on LexBlog’s platform are now able to cite a case, code or regulation and have their citation linked to the source. Clicking on the link will then display, within the same browser interface, the case, code or regulation from Fastcase’s data base. View Full Post
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ALM’s Law.com Feeds a Resource for Building a Name and Relationships

By | Real Lawyers Have Blogs | February 28, 2017
I’m enjoying the addition of ALM’s (American Legal Media) publications in the feeds in my news aggregator, Feedly. Through a subscription I just bought to ALM’s Law.com I receive feeds from the entire ALM network of 15 national and regional news publications, as well as commentary from leading voices in the legal field. View Full Post
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