Ad Fraud and Programmatic Buying Are Eroding Trust in Digital Media

Kate Smartphone KeyboardThis year, digital media spending is expected to outstrip spending on traditional media, such as television and print. Advertisers, lured by the promise of precise targeting, better ability to measure return on investment, and changing consumer media consumption patterns, have poured money into digital at an almost exponential rate. View Full Post
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The President’s Regulatory Agenda and the FTC

Presidential advisor Steve Bannon famously told the Conservative Political Action Conference (CPAC) that the Trump Administration seeks to “deconstruct” the regulatory state. The President has issued several Executive Orders (EOs) on regulations designed to implement this policy,including the “two for one” EO, an EO on enforcing the regulatory agenda, and an EO on reorganizing the executive branchView Full Post
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California Court Proposes to Assess $6.8 Million Penalty Against Online Discount Retailer for Engaging in Commonly Used Pricing Claims

A California state court recently issued a preliminary ruling proposing to assess a statutory penalty against online discount retailer Overstock.com in the amount of $6.8 million for engaging in allegedly false and misleading discount advertising. View Full Post
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