Getting lawyers to do anything that isn’t billing hours isn’t always easy—even if it’s the type of thing that itself leads to billing hours. This is especially true when it comes to writing content, though, as our guest explains, there is a way.
Joining LXBN TV as part of our coverage of the 2015 Legal Marketing Technology Conference West is Adrian Lürssen, Co-Founder and VP of Strategic Development at JD Supra.