Merging two law firms cannot be easy. Not only is there the difficult of blending teams of lawyers that can extend up into the hundreds, there’s the technology side of things to figure out, and lots of messaging to mesh together. Then again, these mergers are done for a reason—and it’s key for legal marketers to prepare for and capitalize on those. 

Joining LXBN TV to speak on the subject as part of our coverage of the 2015 Legal Marketing Association Annual Meeting is Jonathan Holleneberg of HawkPartners.