If a law firm marketing endeavor fails to work out, the lawyers and other members of management will almost surely fault the marketers. But the fact is, a lot of times, the success of programs and campaigns depends on everyone at the firm buying in—and that doesn’t always happen. 

In speaking with LXBN TV for the 2014 LMA-LA Continuing Marketing Education Conference, David Ackert of Practice Boomers explains how technology can level the playing field in legal marketing and spread responsibility around a bit.