This might be a little blunt, but it’s worth saying: the world of legal marketing can, at times, feel a bit like an echo chamber. So in an industry where the same ideas circulate around from place to place, person to person, it’s good that to see more and more seasoned marketing professionals migrate from other industries into legal.
Joining LXBN TV to explain what’s happening, as part of our coverage of the 2014 Legal Marketing Association’s Annual Conference, is Maggie Watkins of Bradley Arant Boult Cummings.