China Trademarks and the Big Game Occasionally Referred to As the Super Bowl

By | China Law Blog | February 7, 2016
China Trademarks and the Big Game Occasionally Referred to As the Super Bowl

It’s become somewhat of an annual tradition: in the weeks leading up to the National Football League’s championship game, the NFL’s lawyers send out a flotilla of cease and desist letters to anyone who dares to use the phrase “Super Bowl” without being an official NFL licensee, and thoughtful lawyers respond with articles explaining why the NFL is overreaching.

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